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His real name is Paul Jeffrey Ross, born in September 20, 1958 in the United States.Before going into dating coach, he was a comedy writer who discovered NLP (Neuro Linguistic Programming) and Ericksonian Hypnosis in the 80’s and early 90’s.It also focused on techniques to help men feel more confident around women, as this makes them attractive to women.Things which men are taught to convey include self confidence, connection, intrigue, and attraction among others.He has featured as a mentor to Neil Strauss best selling book, “The Game”.He has also taught, coached, and mentored thousands of men about dating around the world.He guides men how to have success with women they truly desire and deserve. He started a career in this field by writing and teaching dating advice in the 1990s.

The beginner versions of “Speed Seduction” focused on empowerment beliefs about women; that they should enjoy sex, which should not be supplicated to them.

He uses this as a basis for his techniques in providing dating advice to men.