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when a customer is in the mood to buy, when they’re about to lapse, etc.). With the help of IBM, the US retailer is able to gather torrents of customer information and behavior at a variety of touch points in order to serve up personalized experiences and recommendations.According to IBM’s report, Macy’s combines customer preferences with recent purchase data to deliver “dynamically customized recommendations (such as a complementary clothing accessory or color) or personalized promotions.” Macy’s implements this across multiple channels (i.e.This concept is all about supplementing the user’s real, physical world with virtual things, so they appear to coexist in the same environment.AR brings computer-generated objects into the real world — kind of like how in the movie Space Jam, Michael Jordan can be seen playing basketball with Looney Tunes characters.Most brick and click companies even offer seamless web-to-store services such as in-store pick ups and returns.Powered by BLE (Bluetooth Low Energy) technology, Beacons are devices that can transmit messages to other Bluetooth-enabled gizmos, such as smartphones, tablets, and smartwatches.

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This refers to a system of payments powered by near field communication (NFC).

This term refers to retailers that integrate their brick and mortar store with their ecommerce site.