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In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.He said: “I wanted to get back on the dating scene but I felt fragile from the split.Most people on these dating websites are just looking for a bit of fun, but I find that all a bit seedy.Aileen was promised support from Searchmate’s highly experienced team of matchmakers, and a guaranteed minimum of 15 recommendations.



Searchmate has now offered Aileen a full refund of £1,295.I didn’t want to put myself through all that.” The man, 54, from the North East, came across Elite Singles and thought it looked like a better bet for meeting someone more serious about finding a long-term partner.He was also impressed with the advertised fact that 18,000 new members were registering with the site every week – giving the impression that he’d be spoilt for choice of potential dates.The site explained that this was down to most of the gentlemen who were active within her area “going on hold”, meaning they could no longer be contacted.

Searchmate offered to upgrade Aileen to its “Platinum” membership, a service via which customers are assigned their very own matchmaker who will proactively look for potential matches outside Searchmate’s client base.

Last year, 7.1 million single Britons looked for a partner online, 800,000 more than in 2011, when, according to uk, there were 6.3 million.



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