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They are valuable to social networks as they can be sold at a higher price than regular ads.This is often done through behavioral advertising, also known as targeting.Behavioral advertising is the term used to describe the practice of tailoring advertisements to an individual’s personal interests.Companies that operate social networks are themselves collecting a variety of data about their users, both to personalize the services for the users and to sell to advertisers.
This fact sheet will provide information about the advantages and disadvantages of using social networks, what kind of information may be safe to post and how to protect it, as well as who is able to access different types of information posted to these networks.
Social networks themselves do not necessarily guarantee the security of the information that has been uploaded to a profile, even when those posts are set to be private.
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