Dating is dead blog
I changed the title of this post to make it more clear that is: "Don't write a super-crappy guest post just so you can get a link." But I don't like his phrasing because it implies that intentions matter more than outcomes, as though your motives must be 100% pure.And it'll be the same crappy sites that have been hit repeatedly over the past year or so, sites that don't offer value on the whole.Quality content, guest post or not, will continue to rank.I don’t believe that Google can actually tell the difference between guest posts and other kinds of content, so it has no way to algorithmically devalue links embedded in guest posts. Links and referral traffic are two of the big incentives for guest blogging, but without those, you still get brand exposure.
Nonetheless, spammy links are the main reason that Cutts wants to “put a fork” in guest blogging: “we’ve been seeing more and more reports of ‘guest blogging’ that are really ‘paying for Page Rank’ or worse, ‘we’ll insert some spammy links on your blog without you realizing it.’” So again, if you’re worried: Just don’t put links in your guest posts. If you write a high-quality piece of content and want to get it in front of a bigger or different audience than you have on your own site or blog, guest blogging is a way to do that.
Likewise, marketers always need to focus on long-view quality over short-term effectiveness, regardless of the technique.
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