Linx clients occupy a curious position: They've earned enough tech dollars to take their love lives offline. It was app fatigue that drove Rachel, a real-life success story of Three Day Rule, the country's largest matchmaking database.The 32-year-old cosmetics company executive had been living in New York before she left in 2012 to attend business school.(The name, Three Day Rule CEO Talia Goldstein explains, was inspired by the film , in which guys waited three days to call a girl after meeting.) "It seemed like a way to help navigate this crazy world," Rachel says."The matchmakers were people in my age range who would understand my situation." Rachel joined last summer.Nobody hires a matchmaker because he or she just wants a hookup; if you accept a date brokered by a matchmaker, you know that you are signing up for someone who at least wants the potential for a relationship.Matchmakers can also help smooth over misunderstandings that might otherwise lead people to "ghost," or disappear on, each other, if they'd met through, say, Hinge.Millennial matchmakers use Facebook and Linked In or Tinder and Ok Cupid to recruit thousands of members to their databases.Most got their start in New York, Los Angeles, or San Francisco, but many are expanding to San Diego, Chicago, Boston, Philadelphia, Washington, D. In all of these places, it seems, there are more and more 20- and 30-somethings spending so many hours in the office that they want to outsource their love lives, just as they outsource everything else in the app era.
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For these Very Important Daters, Andersen conducts "intensive searches" beyond her database, "hunting" for prospects through social media networks, at fundraisers and galas, and on the nearby Stanford University quad. But the fact that the hefty price tags exist, and that there are people willing to pay up for her services, is a sign of a larger trend. Today, there are a growing number of young people across the country exhausted by using a gajillion dating apps, and a new crop of matchmakers setting up shop to serve them.When she returned two years later, she found a dramatically different dating landscape."Everyone was using all the apps all the time," she explains. You don't know what people want—a relationship, a one-night stand—and you can't really ask.Like the Matchmaking Institute (MMI) in New York, the only state-licensed school that certifies matchmakers, which opened in 2003. Last fall, it had more than 100, each paying $5,000 for a three-month course.
Students learn how to help clients identify their goals and recognize their personality traits, as well as the traits that will complement them.
Not only was it mortifying that someone had feigned romantic interest in her in order to get a job interview....