Dating service industry


That's not only because of their size but because their Internet use is expanding and they're more likely to be single than in the past: More than a third of adults that age are unmarried, according to the Census.Emerging sites appealing to them include The biggest players also are adding cross-over lines of business.Canadians could have more options to choose from in coming years.



To survive, they'll need a novel marketing strategy and a focus on untapped potential , just 21 percent of Internet users agreed with the statement "people who use online dating sites are desperate," an eight point drop from the last poll in 2005.Still, its well-known brands have been part of the Canadian landscape for years. Chris Bennett worked in downtown Toronto, but he used to live outside of the city.He says that, without Tinder, he may not have met his fiance when he was using the app two years ago. "It's worked out really well." In its most recent quarterly report, Match Group says more than three million Tinder users pay for premium services and its total number of global subscribers across all brands soared 24 per cent to seven million.I've decided to organize the statistics and facts into two main areas.

The first which starts on this page will deal with the general online dating industry as a whole.

But as the popular sites become even more well-established, it's becoming more challenging for newer websites and apps to join in.