Description of online property updating
You may have noticed that I optimized those Meta description sitelink snippets that are showing by front loading them so that the first 5-7 words or so are a short description of what the page is all about. Do a Google search for "Jill Whalen SEO." You should still see sitelinks, and you'll even see some of the same ones as with the previous query, but some of the descriptions are different: While the forum home page shows in both, this time Google has pulled text from the page rather than using the DMOZ/ODP description.Because Google will show only show around 20 to 25 words as your description, many SEOs recommend that you limit this tag to a certain number of characters.In reality, however, you're not limited to any specific number.(Do a search at Google for see an example.)Bing and Yahoo! shows content from my home page as the description rather than the contents of my Meta description tag.
, on the other hand, don't always default to the Meta description tag for URL searches. Of course, real people aren't typically searching for a site by URL, so what the search engines show for those types of search queries is not as important as a true keyword search.
Google doesn't always use all or part of the Meta description even when the exact search phrase was contained within it especially if the search query is also contained within the content of the page.
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