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“And I know this because I have been involved in the whole dating and pickup industry for a long time, so I can see from the inside how actually lots of things are not helpful,” she said.“I think a lot of the time particularly with women, they do not benefit us at all.” ‘It’s almost like the whole thing is wrong from the start’ “With this awareness, I’ve been changing the brand gradually, but it’s going to go 100 percent in 2016,” she said. I think a lot of stuff men don’t get a great ride with a lot of the information out there.” The 29 year-old wants to help women not only make the right moves, but for better reasons.“If you look at it, I produce very little content that effectively drives back to my website,” Ms. She prefers to use it to take on hot topics (such as chemistry), how to’s (such as getting ready for a date) or to try out her the various social experiments (such as choking a man out on the street).All her other social media efforts are in the building phase now. “I’m gradually growing a following on other channels, but You Tube has been the one thing.” Her biggest hit so far has been this social experiment where she wore a blonde wig to see if life really was better that way, rather than as a brunette (it has one very organic surprise): Now that she’s a You Tuber with a five figure following, she’s started to explore taking that to the next level by collaborating with others.



That will be one of her new strategies for growth which may either be complemented or undermined by what she wants to grow. “I’m really redesigning my whole content strategy in 2016,” Ms. Intentionally or not, she believes the industry is undermining humanity, even people who don’t use dating coaches.“Coaching was the primary driver of my business, and I still really enjoy it, but because you are obviously selling the hours, your physical time, it gets really tiring,” she said.She makes videos more with an eye to her larger brand than to sales.“I’m really developing my whole business model to step outside of the usual dating and coaching business,” she said in a borrowed luxury apartment on the Bowery, during her New York City stop on a nationwide press tour alongside Skirt Club, a company that organizes social events for bisexual and bi-curious women. It doesn’t deliver anything helpful to anyone.” We can’t argue: it’s gotten out of hand out there.

Apparently, Netflix is a signifier of commitment, people are matching based solely on faces and online daters are all dropping mad cash just to get rejected.

Here's everything you need to know about the TV star...