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While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.Many singles have even found spouses through Internet dating services.If you are looking to become an entrepreneur and are considering opening an online dating service, there are several things you need to do for your site to become successful. Differentiate yourself from competing online dating services by selecting a very specific niche.In modern times, emphasis on the institution of marriage, generally described as a male-female bond, has obscured pair bonds formed by same-sex and transsexual couples, and that many heterosexual couples also bond for life without offspring, or that often pairs that do have offspring separate.



From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.Melinda Gaines has been a freelance writer since 2006, with work appearing online for Yellow Pages and other websites.Her areas of expertise include business, beauty, fashion and sports.Give them helpful articles about successful dating, offer free trial memberships around holidays, such as Valentines Day, and provide several ways for customers to contact you when they have questions, problems or suggestions. Market your online dating service--promotion is important to stand out in the sea of Internet dating sites available to consumers.