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Such sites earn revenue from a mix of advertising and sale of additional options.

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Online dating services also differ widely in their revenue streams.Still others rely solely on paid membership subscriptions.Opinions and usage of online dating services also differ widely.Most services also encourage members to add photos or videos to their profile.

Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc.