Thinking dating united states


If you haven’t found quite what you’re looking for on an online dating site, you aren’t alone.



Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.Some 22% of online daters have asked someone to help them create or review their profile.Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

One-in-five online daters have asked someone else to help them with their profile.